Last minute ways to boost your holiday book sales

Are you wondering how to boost your holiday book sales? Although Christmas is fast approaching, it’s not too late! If your book is on Amazon, here are a few last minute ways to boost your holiday book sales this week and next week.

From December 20-24

  • Gifting ebooks on Amazon is quick and easy. Remind your email list and followers that ebooks require no shipping. Plus  the gifting option on Amazon is straightforward and super fast.
  • Reinforce to your fans and followers that ebooks make great last minute gifts and stocking stuffers.

From January 1-7holiday book sales

  • We’re setting new goals for the new year and we likely have gift cards. Suggest your followers use their gift cards to purchase your book to help them move forward with their goals tied to the subject of your book.
  • Offer the book as a bonus gift for those who book strategy calls with you over the holidays. If you send the print version, you now have their snail mail address, which has a much higher value than their email address.
  • Create a free book club. Conduct a series of 4 calls (webinar or audio) to start the new year off right. Share the key teachings from your book, with the only requirement that they send a picture of them with the book as proof they bought it.

Bonus tips:

  • Ask for permission to use the pictures in your marketing later.
  • Re-purpose the recordings as a bonus for one of your programs or for new subscribers to your email list. The recordings will also be a perfect gift for your book buyers!

Try any of these last-minute ideas?
Great! Comment below and let us know the results.